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DL-057 · Case study

Unauthorized marketplace seller monitoring for a consumer brand

A consumer brand selling through authorized retail partners needed visibility into unauthorized marketplace listings and inconsistent product content.

Client
Name withheld
Location
US East
Industry
Consumer brands and retail distribution
Capabilities
01Audit03Build
01

Challenge

  • Distribution teams manually searched marketplaces for suspicious listings.
  • Seller identities and historical listing changes were difficult to track.
  • Evidence for internal investigations was scattered across screenshots and spreadsheets.
02

Environment

  • Amazon, Walmart Marketplace and public product listing data.
  • Authorized distributor records and internal product catalogues.
  • CRM-based brand protection workflows.
03

Intervention

  • Designed a monitoring architecture using permitted marketplace data sources.
  • Built product matching and seller identification workflows.
  • Created change histories for relevant price, content and seller signals where available.
  • Introduced evidence collection and human-reviewed investigation cases.
04

Outcome

  • A consolidated view of listings requiring brand protection review.
  • More consistent evidence handling for distribution investigations.
  • Reduced dependence on ad hoc marketplace searches.
Marketplace listing signals → Product matching → Seller classification → Evidence repository → Investigation queue.LISTING SIGNALSMarketplacesPRODUCT MATCHCatalogueSELLER CHECKAuthorized or notEVIDENCERepositoryINVESTIGATIONQueue
  1. 01LISTING SIGNALSMarketplacesPRODUCT MATCHCatalogue
  2. 02PRODUCT MATCHCatalogueSELLER CHECKAuthorized or not
  3. 03SELLER CHECKAuthorized or notEVIDENCERepository
  4. 04EVIDENCERepositoryINVESTIGATIONQueue
Fig. 01Brand protection monitoringMarketplace listing signals → Product matching → Seller classification → Evidence repository → Investigation queue.Scale NTS

Stack and services.

Stack01

  • Walmart Marketplace

Services used01

Tell us what has to work.

A senior engineer reads every brief. Describe the system, what it runs on today and what happens when it fails.

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