DL-007 · Case study
Custom repricing software for a European seller
PakTrade checked and adjusted Amazon prices by hand across European marketplaces. We built repricing software driven by per-ASIN rules in Google Sheets, running around the clock.
- Client
- PakTrade
- Location
- Austria
- Industry
- Amazon Seller
- Capabilities
- 03Build
01
Challenge
- Daily manual routine of checking and adjusting prices to win the Buy Box.
- Prices vary across Amazon.de, Amazon.fr, Amazon.it and other marketplaces.
- Own-brand and third-party items each need their own pricing rules.
02
Environment
- Austria-based seller operating on several European Amazon marketplaces.
- Pricing rules per ASIN maintained in Google Sheets.
- Displayed prices differ by postal code and customer login state.
03
Intervention
- Automated the daily price-check and adjustment routine.
- Google Sheets integration to manage and apply rules per ASIN.
- Price checks that account for regional postal codes and login states.
- Dynamic rule adjustment to raise the likelihood of winning the Buy Box.
04
Outcome
- Buy Box won more often, driving more sales.
- Investment recouped quickly, according to the client case page.
- Team time moved from price checks to growing the business.
- 01GOOGLE SHEETSRules per ASIN→REPRICER24/7rules
- 02MARKETPLACESDE / FR / IT→PRICE CHECKPostcode / login
- 03PRICE CHECKPostcode / login→REPRICER24/7
- 04REPRICER24/7→PRICE UPDATESAmazon offersadjust
- 05MANUAL CHECKSRetired- -REPRICER24/7replaced
Results, as published.
- 30%
- Increased ownership of Buy Box
- 100+
- ASINs tracked
- 24/7
- Monitoring and repricing
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